Make A Great Music Video In Adelaide – 7 Pro Secrets


Hey there, music enthusiasts and creative minds! If you’re on the lookout for the inside scoop on crafting mind-blowing music videos right here in Adelaide, you’re in for a treat. As someone who’s deeply immersed in the local music scene, I’ve witnessed countless artists and bands explode onto the stage, capturing hearts both locally and across the nation. But let’s face it, with the rising sea of talented artists, standing out can be as challenging as finding a needle in a haystack. That’s where the magic of music videos comes in – these visual gems have evolved into essential promotional tools in this era of insatiable online content cravings.

Now, I’ve been fortunate enough to collaborate on music video projects with Adelaide’s finest, including the likes of LOLA, Ekosa, Weekend Rage, and many more. And guess what? We’ve managed to pull off these creative feats without breaking the bank. So, whether you’re rolling in cash or counting every penny, here are the top-secret strategies to craft an awe-inspiring music video right here in Adelaide.

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1. Concept for a Music Video is Everything:
Let Your Imagination Run Wild

Alright, let’s dive into the heart of the matter. Music videos are all about the visuals, right? But here’s the kicker – the most unforgettable ones are the ones that tell a story or play with the medium. Think about those music videos that have etched themselves into your memory. I bet they’re not the ones where the artist is simply mouthing the lyrics into the camera. It’s time to shake things up! Let your creativity soar by weaving a narrative or a concept that either complements or contrasts with your song’s theme. When I collaborate on a video project, the first question I ask is: “What’s the message you’re aiming to convey?”

For instance, take the music video we conjured up for Katy Adam’s “The Warrior.” We took a literal approach, narrating the tale of an amateur hunter battling adversities to conquer an evil force. The icing on the cake? We drenched it in a “B-Movie” vibe to align with the song’s 1980s essence.

Here’s another gem – Blind Coyote’s “All Night Long.” With the artist labelling the track as an 80s drug-infused party anthem, we went for a darkly comedic twist reminiscent of something straight out of “Miami Vice.”

But hey, don’t think you need to be this literal. Consider the video for LOLA’s “All My Friends Are Dead.” We captured the essence of a live skate park gig, transporting viewers right into the heart of the action. The bottom line?
Your concept should captivate your audience, and it doesn’t need to be mind-bendingly complex. It just needs to be captivatingly different. If you want our help in coming up with something totally unique, get in touch!

Music Video for Blind Coyote’s All Night Long

2. Strategize Like a Pro: Plan for Success

Now that your creative juices are flowing, it’s tempting to grab your camera and dive in, right? Not just yet! Even on a shoestring budget, meticulous planning is your secret weapon. You’ve got your concept, and now it’s time to translate it into stunning visuals. This is where your treatment comes in – a treatment is a blueprint of sorts, outlining your video’s theme, characters, and storyline. It’s all about getting the idea in your head down on paper as a tangible concept. Taking time with this step will provide a solid foundation and ensure the rest of the production can run smoothly. If you have a great idea for a video but don’t know quite where to start feel free to reach out for our help.

3. Embrace the Great Outdoors: Adelaide’s Natural Beauty Beckons

LOLA On the set of the Riding Free Music Video
LOLA On the set of the Riding Free Music Video

Alright, let’s talk locations. If you’re in Adelaide, you’re sitting on a goldmine of breathtaking and distinct landscapes. Make the most of them! Once your concept is locked and loaded, go on a local adventure to scout for potential filming locations. Remember, you might not have the budget for a fancy studio, but sometimes, the perfect setting could be a stone’s throw away. Don’t be shy to tap into your network – maybe your friend’s rustic shed or jungle-like backyard could be the backdrop of your dreams. Just be sure to secure the necessary permissions and permits before rolling the camera. In fact, being resourceful with your limitations usually lead to the most innovative and unforgettable videos.

4. Gear Up, But Don’t Sweat It: Equipment Insights

On the set of Weekend Rage - Story Of Our Life Music Video
On the set of Weekend Rage – Story Of Our Life Music Video

I get it, gear can feel like a make-or-break deal. But guess what? Smartphones have been getting the job done for years now. While professional camera setups bring that cinematic flair and quality (get in touch if you’d like us to use ours!) your trusty smartphone can still work wonders. In fact, smartphone footage has morphed into a trend in itself. Yet, a few pointers are in order:

Combat vibrations – Vibrations, even tiny ones can result in shaky or unstable footage. Use a tripod, monopod, or gimbal for stable shots.

Max out on resolution – smartphones often default to lower quality settings, so opt for 4K whenever possible.

Light up your scenes – smartphones crave light, so illuminate dim areas to avoid grainy visuals.

Ditch those image-enhancing gimmicks – shoot in a flat for better editing control. This is often called cinematic or filmmaker mode or could be achieved with third-party apps like “Moment.”

Alternatively, you can reach out to us and we’ll create your video with advanced gear and expert knowledge

5. Teamwork Makes the Dream Work: Rally Your Crew

Music Video for Weekend Rage – Sudden Connection

Ready to capture the magic on screen? Here’s where our local music scene camaraderie shines. Enlist friends, peers, and allies to help you bring your vision to life. Whether you need an extra hand on or off-camera, collaboration is your secret ingredient. Even on modest projects, assembling a team of creative minds elevates the entire process. Remember, filmmaking thrives on teamwork, so get out there with some mates and have some fun!

Example of crew on set

6. Elevate Your Creation: Post-Production Magic

This video is a good overview of some basic editing theory

Lights, camera, action – you’ve nailed the shooting, and now it’s time to unleash the magic in the editing room. Think of it as the grand puzzle, where every piece contributes to your masterpiece. The golden rule? Timing is everything. Sync your video cuts with the rhythm of your music – it’s a subtle yet powerful trick that keeps viewers hooked. And let’s not forget pacing – the heartbeat of your story. Don’t stress if you’re not an editing whiz; there are fantastic free tools like DaVinci Resolve or more simple options like iMovie and CapCut. Trust your gut and let your instincts guide you. But if you’re craving more editing wisdom, I’m all ears – just drop me a line, and I’ll be happy to answer your questions in another post. If editing really isn’t your strong suit, get in touch with us and we’ll make your vision come to life.

Editing Interface

7. Shine Bright: Garnering Views and Recognition

Your masterpiece is ready for the world, but hold your horses – there’s more work to do. Building hype is the name of the game. Teasers and trailers on platforms like Instagram reels and TikTok set the stage for your video’s debut. When you launch on YouTube, pick a thumbnail that begs to be clicked. And if you’re serious about exposure, consider a YouTube Official Artist Channel (it’s free) to amplify your discoverability. Don’t stop there – submit your video to national outlets like ABC Rage, MTV Upload, to get those eyeballs locked on your creation. Who knows? You might just be the next sensation on the rise.

On the outside set of Weekend Rage - Story Of Our Life Music Video
On the set of Weekend Rage – Story Of Our Life Music Video

In Closing: Embrace Your Inner Filmmaker

And there you have it – your go-to guide for crafting epic music videos right here in Adelaide. As you embark on this creative journey, remember that these strategies aren’t just ink on paper; they’ve been tried and tested in real-life projects. I’m a passionate advocate for Adelaide’s music scene, and I can’t wait to witness your creative prowess unfold. If you need guidance or want to join forces for your music video venture, reach out without hesitation. And hey, don’t forget to tag us when you unveil your masterpiece! Good luck!

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Ripley Hart

Co-Founder | Producer | Editor

Ripley Hart is an Editor, Producer, co-founder and one of the creative forces behind Adelaide-based production company Iris Wide Shut. He brings over a decade of expertise in video editing across diverse genres like Documentary, Social Media, Advertising, and Narrative. Ripley’s true passion lies in transforming ideas into captivating visual stories, a process he finds uniquely gratifying. With an unyielding commitment to excellence, he continuously hones his craft to deliver top-tier work.

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